Accu-Chek Connect

Art Director, Design Lead, Motionographer (Fatfree Studio)

Challenge: Design a global digital marketing launch campaign for a cloud-based medical device, staying within strict brand guidelines and planning ahead for language and product localization.

Process: We focused our creative around four user profiles, hoping to give a human element to a high-tech product. Simplicity was the watchword on this project, as the amount of information necessary in the promotional materials could easily become overwhelming. I kept the look and feel as light and airy as possible. Layouts needed to be flexible for both the responsive build and future localization into global markets, so I set up CSS rules for the developers and we worked collaboratively within the Bootstrap grid system to provide the client with polished responsive comps. See it live.

Capabilities: Art direction, responsive website design, display advertising concept and design, sales tool app design, motion graphics design and production.

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